RICOH LENS S10 24-72 mm has a 3.0x optical zoom lens with coverage from 24 mm wide-angle to 72 mm medium telephoto. So it can be a wide-angle lens convenient for both expansive landscapes and narrow indoor spaces, a standard lens providing a natural visual field with an angle of view close to that of the naked eye, and a medium telephoto lens, a type that is frequently used for portraits and that provides a view similar to the eye when concentrating on a single point. With this wide focal length coverage in a single lens, it is possible to handle a diverse range of subjects. The photographer can enjoy visual effects unique to photography, such as using the wide-angle capability to get close to the subject and emphasize perspective.